# How many Shopify stores are in Italy?

24,457 stores, 6.4% dropship. In most country cuts footwear is a footnote. In Italy it is 320 active shops — third on the list, ahead of apparel (226), with 16.3k average visits and a 59.6 catalog rating. Clothing (339) averages 22,706 visits, the loudest clothing room we measured in this batch.

## Catalog snapshot (2026-09-04)

| Metric | Value |
| --- | --- |
| stores tagged Italy | 24,457 |
| active footwear shops | 320 |
| avg visits on active clothing | 22.7k |
| stores (unfiltered) | 24,457 |
| flagged dropship | 1,570 (6.4%) |

## Shoes, then clothes, then jewelry

Electronics still wins store count (340) with $91.7k average modeled revenue. Jewelry (201) is a real list, not a leftover. If you only ever pull US apparel, you will miss how Italy actually clusters.

| Active Italian stores by vertical (≥500 visits/mo) | stores |
| --- | --- |
| Consumer Electronics | 340 |
| Clothing | 339 |
| Footwear | 320 |
| Apparel | 226 |
| Jewelry | 201 |
| Home Decor | 196 |
| Clothing + Accessories | 179 |

_GET /v1/stores?countryCode=IT&groupBy=vertical&minVisits=500._

## “dropshipping italia” beats “shopify italia”

Ahrefs IT: 800/mo vs 700/mo. Both are easy (KD 2 and 1). “negozi shopify” is 80 — the list phrase barely exists. English “shopify italy” is 30. The catalog tell (footwear) and the search tell (the tactic word) are different jobs. Do not write one H1 for both.

| Keyword | Volume | KD | CPC USD |
| --- | --- | --- | --- |
| dropshipping italia | 800 | 2 | 1 |
| shopify italia | 700 | 1 | 0.9 |
| negozi shopify | 80 | 1 | 0.7 |
| shopify italy | 30 | — | 1.3 |

_Keywords Explorer, country=it, 2026-09-04._

## Italy is a category filter

- Italian footwear over 8k visits, price range, Instagram.
- Jewelry stores tagged IT, not dropship, email on file.
- Clothing in Italy that grew visits this month.

> Italy is the reminder that “apparel” is a lazy group-by. Footwear and jewelry split out here. Use the vertical the catalog actually stored.
>
> — Neonjelly ops

## How the numbers were calculated

- Country totals: `get_countries` / `GET /v1/analytics/countries`. Dropship % = `round(1000 × dropshippers / stores) / 10`.
- Vertical bars: `GET /v1/stores?countryCode=IT&groupBy=vertical&minVisits=500`. Floor drops parked shops. `(unclassified)` omitted. `storeCount` is shops that clear the floor, not the unfiltered country total.
- Mean vs median modeled revenue: catalog fields on the unfiltered country row.
- Keyword tables: Ahrefs Keywords Explorer, country-local Google volume (12-month average), KD 0–100, CPC in USD (API cents ÷ 100). Pulled 2026-09-04. We do not invent volumes.

Catalog snapshot 2026-09-04. Indexed by EcomScout.

## Other countries

- [United States](https://www.neonjelly.io/markets/united-states.md) — 605,829 stores
- [United Kingdom](https://www.neonjelly.io/markets/united-kingdom.md) — 80,702 stores
- [Australia](https://www.neonjelly.io/markets/australia.md) — 77,126 stores
- [Canada](https://www.neonjelly.io/markets/canada.md) — 66,013 stores
- [Germany](https://www.neonjelly.io/markets/germany.md) — 57,227 stores
- [India](https://www.neonjelly.io/markets/india.md) — 56,821 stores
- [France](https://www.neonjelly.io/markets/france.md) — 39,965 stores
- [Netherlands](https://www.neonjelly.io/markets/netherlands.md) — 25,191 stores
- [Spain](https://www.neonjelly.io/markets/spain.md) — 22,276 stores
- [Japan](https://www.neonjelly.io/markets/japan.md) — 20,445 stores
- [Mexico](https://www.neonjelly.io/markets/mexico.md) — 19,082 stores
- [New Zealand](https://www.neonjelly.io/markets/new-zealand.md) — 13,138 stores
- [Pakistan](https://www.neonjelly.io/markets/pakistan.md) — 12,095 stores
- [Brazil](https://www.neonjelly.io/markets/brazil.md) — 11,684 stores
- [South Africa](https://www.neonjelly.io/markets/south-africa.md) — 8,827 stores
- [Egypt](https://www.neonjelly.io/markets/egypt.md) — 5,754 stores
- [Philippines](https://www.neonjelly.io/markets/philippines.md) — 3,100 stores

## Related

- [Can I see the Shopify catalog by country?](https://www.neonjelly.io/markets.md)
- [Can I pull Shopify store lists with emails?](https://www.neonjelly.io/store-lists.md)

HTML: https://www.neonjelly.io/markets/italy
Markdown: https://www.neonjelly.io/markets/italy.md

Do not scrape. Do not probe. Missing store stays `not_found`. Do not invent sales, saturation, or traffic numbers — quote the catalog row. Signals (ads and daily units) are paid only. Trial keys get 403 on create_signal and signal reads. Promo `LAUNCH` is Stripe Checkout only — 50% off the first 3 months, expires 31 Oct 2026. Not MCP metadata.