neonjelly

Italy

Shopify stores in Italy — footwear is not a niche here

24,457 stores, 6.4% dropship. In most country cuts footwear is a footnote. In Italy it is 320 active shops — third on the list, ahead of apparel (226), with 16.3k average visits and a 59.6 catalog rating. Clothing (339) averages 22,706 visits, the loudest clothing room we measured in this batch.

24,457

stores tagged Italy

320

active footwear shops

22.7k

avg visits on active clothing

Shoes, then clothes, then jewelry

Electronics still wins store count (340) with $91.7k average modeled revenue. Jewelry (201) is a real list, not a leftover. If you only ever pull US apparel, you will miss how Italy actually clusters.

Active Italian stores by vertical (≥500 visits/mo)stores
Consumer Electronics340
Clothing339
Footwear320
Apparel226
Jewelry201
Home Decor196
Clothing + Accessories179

Source: EcomScout catalog, pulled 2026-09-04. GET /v1/stores?countryCode=IT&groupBy=vertical&minVisits=500.

“dropshipping italia” beats “shopify italia”

Ahrefs IT: 800/mo vs 700/mo. Both are easy (KD 2 and 1). “negozi shopify” is 80 — the list phrase barely exists. English “shopify italy” is 30. The catalog tell (footwear) and the search tell (the tactic word) are different jobs. Do not write one H1 for both.

Ahrefs · Google IT
QueryVol / moKDCPC
dropshipping italia8002$1.00
shopify italia7001$0.90
negozi shopify801$0.70
shopify italy30—$1.30

Source: Ahrefs Keywords Explorer. Keywords Explorer, country=it, 2026-09-04.

Italy is a category filter

“Italian footwear over 8k visits, price range, Instagram.”

“Jewelry stores tagged IT, not dropship, email on file.”

“Clothing in Italy that grew visits this month.”

Italy is the reminder that “apparel” is a lazy group-by. Footwear and jewelry split out here. Use the vertical the catalog actually stored.

— Neonjelly ops

How the numbers were calculated

  • Country totals: Neonjelly get_countries / GET /v1/analytics/countries. Dropship % = round(1000 × dropshippers / stores) / 10.
  • Vertical bars: GET /v1/stores?countryCode=IT&groupBy=vertical&minVisits=500. Floor drops parked shops. (unclassified) omitted from charts. storeCount is shops that clear the floor, not the unfiltered country total.
  • Mean vs median modeled revenue: catalog fields on the unfiltered country row. A fat head (US $15.6k mean / $8 median) is why we print both when the gap is the story.
  • Keyword tables: Ahrefs Keywords Explorer, country-local Google volume (12-month average), KD 0–100, CPC in USD (API returns cents; we divide by 100). Pulled 2026-09-04. We do not invent volumes.

Source: EcomScout catalog, pulled 2026-09-04. Catalog snapshot 2026-09-04. Ahrefs cited on each keyword table.

Other country cuts

United StatesUnited KingdomAustraliaCanadaGermanyIndiaFranceNetherlandsSpainJapanMexicoNew ZealandPakistanBrazilSouth AfricaEgyptPhilippines

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