Markets

Shopify catalog by country

Eighteen cuts from the same 1.37M-store index. Large catalogs (US is 44% of it) get their own tell — long tail, food traffic, pets, footwear. Operator markets are smaller lists with a high floor and almost no dropship flag. Each page uses that country's verticals plus Ahrefs local search volume. Not one template with the flag swapped.

Largest catalogs

Sorted by store count. US, UK, AU, CA, DE, FR, then the dense mid-size European and Japan/NZ cuts.

United States44% of the whole catalog. Median modeled revenue is $8/mo — the mean is $15.6k. Most of the 605k is a long tail.605,829 · 5.9% DS United KingdomSecond-largest country cut. Clothing averages 17.7k visits — fatter than apparel, which has 2.7× the shops.80,702 · 6.4% DS AustraliaThird-largest English catalog. Highest mean modeled revenue in that group ($20.1k) and the highest median ($23).77,126 · 4.2% DS CanadaQuietest of the big English four: 3,105 average visits, 4.0% dropship, median revenue $7.66,013 · 4% DS Germany8.3% dropship — highest among the six largest country cuts. Traffic leaders are food brands, not apparel.57,227 · 8.3% DS FranceElectronics outrank apparel on the active list. Pets average 32k visits on 204 shops.39,965 · 6.7% DS Netherlands25k stores in a country of ~18M people. Apparel averages 18.1k visits on only 391 active shops.25,191 · 6.4% DS ItalyFootwear is a first-class vertical (320 active). Clothing averages 22.7k visits.24,457 · 6.4% DS SpainPets lead the active list. 8.5% dropship — highest of the large Western cuts after Germany.22,276 · 8.5% DS Japan1.0% dropship. Median modeled revenue $6,277 — not a tail. Coffee is a vertical (154 shops).20,445 · 1% DS New ZealandAU’s smaller twin: 13k stores, 3.2% dropship, median revenue $231 — a real floor.13,138 · 3.2% DS

Operator markets

India is sixth globally and still sits here: 0.9% dropship, brands with traffic, and a lot of US-list outbound. Mexico through the Philippines follow the same pattern at smaller scale.

IndiaSixth-largest country, 0.9% dropship. Skincare has 613 active shops and the highest average traffic in the local cut (45.9k).56,821 · 0.9% DS MexicoAuto parts lead the active list (435). Footwear has the highest average visits (12.6k).19,082 · 1.5% DS PakistanFootwear is 106 shops averaging 60k visits — clothing traffic on a fraction of the crowding.12,095 · 0.6% DS BrazilSupplements: 122 shops, 35k average visits — the fattest attention per store in this cut.11,684 · 2.1% DS South AfricaHome decor: 178 shops, 22k average visits — more traffic per shop than electronics, which has the longer list.8,827 · 1% DS EgyptClothing dominates count (272). Electronics and apparel are smaller lists with ~2× the average visits.5,754 · 0.6% DS PhilippinesSmallest page in the set (3.1k). Median revenue $1,883. Apparel averages more visits than electronics.3,100 · 1.3% DS

Source: EcomScout catalog, pulled 2026-09-04. Country totals from GET /v1/analytics/countries. Verticals on each page use a 500-visit monthly floor. Ahrefs volumes are country-local, pulled 2026-09-04.